Quick Look: Rosso Efesto Aventador covered in XPEL Clear Bra
Whether or not a viewer acknowledges it, the presence of color can be very psychological. Exorbitant amounts of time & money are invested into monitoring & curating a “colorized” world of materials, campaigns, marketing, advertisements, and so forth; in the automotive world, paint colors are no exception. Every automaker boast a variety of options, some of which end up being more rare, desirable, or iconic than others, influencing trends and contributing to sales. Many enthusiasts have their favorites, and sometimes even brand loyalty will play a part in what color a car is repainted or wrapped. Names like “British Racing Green” or “Grabber Blue” become woven into the nomenclature of car nuts everywhere, and the feeling each hue exudes begins to embody the essence of the car itself. It’s a strange occurrence, but it’s the only way a simple red can translate to “fast” and “stop” without even changing a shade.
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